Mass Media Ethics Schedule

  Topic Readings Assignment Due
Week 1
  • Introductions
  • Discuss Syllabus
  • Ethical Foundations and Perspectives
 Introduction (p.1-32)  
Week 2 Institutional Pressures Chapter 1
Week 3 Truthtelling
Reporters and Sources 		Chapter 2
Chapter 3 		 
Week 4

Social Justice
News: Invasion of Privacy

 Chapter 4
Chapter 5 		 
Week 5
  • WebQuest Discussion
  • Discussion on any case studies not already discussed
  • Review for exam
   Webquest
Week 6 Test over Part I
  • Begin Advertising unit
  • Discuss
    • Special Audiences
    • Media Considerations
 Chapter 6
Chapter 9 		 
Week 7 Advertising
  • What to Advertise
  • How to Say It
 Chapter 7
Chapter 8		  
Week 8
  • Magazine Ad Discussion
  • Discussion on any case studies not already discussed
  • Review for exam
   Magazine Ads
Week 9 Test over Part II
  • Public Relations
    • Public Communication
    • Telling the Truth
 Chapter 10
Chapter 11		  
Week 10
  • Public Relations
    • Conflicting Loyalties
    • Social Responsibility
 Chapter 12
Chapter 13		  
Week 11
  • Discussion on any case studies not already discussed
  • Discuss Final Projects
  • Review for exam
    
Week 12 Test over Part III
  • Entertainment
    • Violence
    • Public Trust
 Chapter 14
Chapter 15		  
Week 13 Test over Part IV   Additional online readings or observations and write-up due
Week 14 No class    
Week 15
Week 16		 Final Project Presentations   Final Project